AFL launches finals campaign

Ahead of the AFL Grand Final this month, the league, with Truce Films, has launched its finals campaign featuring a number of footy legends.

The new spot is set in the future and reflects back on the 2023 season, hyping the upcoming finals.

Featuring the likes of Gavin Wanganeen, Joel Selwood and Brendon Goddard, among others, the spot suggests the multiple stories that could transpire over the next month of footy.

Jonathon Bernard, AFL creative and innovation director, said: “As a fan, your senses are in overdrive when in attendance at a Finals match. You want to run through a brick wall, scream for your heroes and throw up your meat pie, all at the same time.

“It’s a rollercoaster of emotion and we aimed to showcase that ride in this year’s campaign,” he continued.

“A campaign supported by A-Grade AFL talent that know a thing or two about the stories that September can bring”.

The campaign is rolling out across TV, OOH, print, radio and digital, as well as social that will integrate fan and player imagery.


Creative & innovation director: Jonathon Bernard
Producer: Luisa Mirabilio
AFL marketing: Anthony Voyage
Media planner: Lachlan Mount
Marketing manager: Tom Feldgen
Project manager: Aude Nieul

Truce Films
Director: Bill Irving
Head of production: Michael Ciccone
Executive producer: Elise Trenorden
Producer: Carla McConnell
Director of photography: James L Brown ACS
Post production: Mr Fox Post
Producers: Clare Lehner/Beck Read
Editor: Andrew Stalph
Colourist: Edel Rafferty
Online: Drew Moden
Sound: Bang Bang Studios
Producer: Polly McGregor
Sound designer: Sam Hopgood
Music composition: Blut Audio
Composer: Michael Robb


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.