AFL uses ACDC anthem in ‘Australia’s game’ campaign

The AFL is using ACDC’s ‘It’s a long way to the top’ in a campaign that positions the sport as ‘Australia’s game’.

The campaign, created by GPY&R Melbourne, marks the start of the 2012 Toyota AFL Premiership Season. The AC/DC anthem will be played throughout the season at all AFL venues.

This is the second phase of the ‘Australia’s game’. The first part saw membership and attendance communications run for the Gold Coast Suns, Sydney Swans, Brisbane Lions and Greater West Sydney Giants. The campaigns also featured Aussie artists Hey Geronimo and Stevie Wright.

AFL boss Andrew Demetriou said: “The Australia’s Game campaign celebrates the AFL’s coming of age as an 18-team national competition with the arrival of the Greater Western Sydney Giants and aspires to reflect the diverse and inclusive nature of Australian Football.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.