AFP loses out to Masterchef and Australia’s Got Talent

Tim Burrowes

May 4, 2011 9:57

One of the most competitive nights of the 2011 TV schedule to date saw Nine’s second episode of AFP squeezed to 856,000 by Masterchef’s 1.593m on Ten and the return of Australia’s Got Talent (1.563m) to Seven.

The setback for AFP – made by Gruen Transfer producer Zapruder’s Other Films – follows a debut last week of 1.248m.

The show – following the work of the Australian Federal Police across eight countries – has been two years in the making.

The return of Masterchef has also buoyed up The 7PM Project for Ten. It rated 920,000.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Whoops 4 May 11

Gee Tim you were predicting a Nine resurgence last week off the back of AFP’s “huge” debut against no competition over Easter… Quarter 2 looking very tough for Nine!

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