The AFR launches news app with cross device accessibility

The Australian Financial Review has launched its first iPad and iPhone compatible application, to give subscribers easy-to-access, up-to-date information without havign to download the app twice across devices.

The latest app will offer information and features similar to its website and former iPad app, covering breaking news, in-depth analysis and commentary, as well as sections including Street Talk, Chanticleer and Rear Window.

AFR iphone app

Michael Stutchbury, editor-in-chief of the Financial Review,  said editors will carefully select content to meet consumer needs.

“Our experienced editors will ensure it has the right selection of stories, so you always know what the biggest events and developments of the day are,” Stutchbury said.

“We know our readers are busy throughout the day, coming in and out of meetings, on and off planes, or even just commuting. Our new app has been designed to be an easy-to-navigate, fast app to meet these demands.”

The universal interface is a progression from the Financial Review’s iPad app, and aims to make access easier for consumers.

Lena Zak, head of product management, Financial Review said: “This innovation will introduce the Financial Review to a new audience, leverage the popularity of the iPhone in the Australian market, and deliver a faster, highly-engaging reading experience.”

“Being in the know is essential for our audience, and the new app will deliver breaking news through push notifications – ensuring a great value-add for subscribers and busy professionals on the go,” Zak said.

UTS Business school, launch partner of the application said the innovation was key for information distribution in the business industry.

Professor Roy Green, Dean of UTS Business School said: “UTS Business School is a pioneer of innovative business thinking and education, with technology a key component of our delivery and research platforms, so we share with Financial Review the focus on disseminating incisive business information to professionals in a format that meets their needs.”

The app is available for download on the App Store and is included with all premium digital subscriptions for $59 a month.


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