After the Mumbrella masterclass

Tim Burrowes

April 23, 2009 10:36

Yesterday saw the first Mumbrella Masterclass, which focused on social media.

The early feedback, via Twitter, seems pretty positive, and I’ll post the main points from our feedback forms here once we’ve processed them.

But in the meantime, just a note to thank our excellent group of speakers – Mike Hickinbotham of Telstra Big Pond, Michael Watkins of Mudo Media, Heather Ann Snodgrass of Amnesia Razorfish, Julian Cole of the Population, Nick Holmes a Court of Buzz Numbers and Sean Cummins of CumminsNitro.

And to tackle a couple of immediate questions. We were asked several times during the day where on YouTube to find the scene-setting video:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Ben 23 Apr 09

some ‘interesting’ stats on the buzz numbers preso.

2.3m Australian’s have created a blog … sounds very high.

What is the definition of a blog?

mumbrella 23 Apr 09

Hi Ben,

I’m sure Nick can (and probably will at some point) answer that better than me, from what I remember, his verbal definition alongside the presentation was having created at least one blog posting.

Cheers,

Tim – Mumbrella

Freckle 23 Apr 09

Thanks Tim (Mumbrella) for following up on list of Australian blogs. It’s a little overwhelming looking at the number of good…excellent blog sites already out there!! I hope the online community is accepting of a Newbie when I finally dip my toe into the wading pool.

Thanks also to the panel of guest speakers yesterday, it was excellent mix and will explore your safety tips as I strap on my floaties!

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Jo 23 Apr 09

Hi Tim,

Some useful info here thanks. How will I know when your next masterclass is?

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Nick Holmes a Court 24 Apr 09

Hi Ben

Thanks for the question. I felt the same way when i first saw these numbers.

My understanding of the research (from Nielsen) is that the definition of a “Blog” includes sites that feature blogging style capabilities like MySpace and LiveJournal as well as all the more traditional blogging sites (Blogger, WordPress, TypePad).

Some interesting additional numbers of Social Media adoption can be found here:
http://blog.nielsen.com/nielse....._mar09.pdf

Exciting times 🙂

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