After the Mumbrella masterclass
Yesterday saw the first Mumbrella Masterclass, which focused on social media.
The early feedback, via Twitter, seems pretty positive, and I’ll post the main points from our feedback forms here once we’ve processed them.
But in the meantime, just a note to thank our excellent group of speakers – Mike Hickinbotham of Telstra Big Pond, Michael Watkins of Mudo Media, Heather Ann Snodgrass of Amnesia Razorfish, Julian Cole of the Population, Nick Holmes a Court of Buzz Numbers and Sean Cummins of CumminsNitro.
And to tackle a couple of immediate questions. We were asked several times during the day where on YouTube to find the scene-setting video:
You can find it at: https://www.youtube.com/watch?v=jpEnFwiqdx8 .
And places to find lists of Australian blogs were also mentioned. One good site is Dipping Into The Blogpond. As well as a list of 100 of Australia’s biggest blogs, it also includes links to other useful sources.
And for Australian marketing blogs, Julian Cole’s Marketing Pioneers list is arguably (and I’m sure someone will argue) the most comprehensive.
With the presenters’ agreement, we will look to make presentations available to those that would like them. Email denise@focalattractions.com.au if you want. But in the meantime, Nick Holmes a Court has already put his presentation on monitoring the online reputation of your brand on the BuzzNumbers web site.
And if you’ve any further questions from yesterday, please do let me know in the comment thread. And if you’ve joined Twitter or started a blog as a result, feel free to put a link in the comments thread too.
Update: We’ve not fully processed the forms yet so we can’t tell you who were the most popular speakers, but of those who filled out a feedback form, 64 listed the event as “very good” and 23 as “good”. One person didn’t answer that question, and nobody took the “average” or “below average” options.
Dan Roberts, of Xebidy, blogs:
“Sean Cummins of Cummins Nitro is one of the coolest speakers you will ever hear. He has no notes, today he had no power-point, he stands off the stage away from the podium and almost interrogates the crowd like a cocky stand up comedian. He uses “fuck” as an adjective, verb and noun and certainly tells it to you like it is.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
some ‘interesting’ stats on the buzz numbers preso.
2.3m Australian’s have created a blog … sounds very high.
What is the definition of a blog?
Hi Ben,
I’m sure Nick can (and probably will at some point) answer that better than me, from what I remember, his verbal definition alongside the presentation was having created at least one blog posting.
Cheers,
Tim – Mumbrella
Thanks Tim (Mumbrella) for following up on list of Australian blogs. It’s a little overwhelming looking at the number of good…excellent blog sites already out there!! I hope the online community is accepting of a Newbie when I finally dip my toe into the wading pool.
Thanks also to the panel of guest speakers yesterday, it was excellent mix and will explore your safety tips as I strap on my floaties!
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Hi Tim,
Some useful info here thanks. How will I know when your next masterclass is?
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Hi Ben
Thanks for the question. I felt the same way when i first saw these numbers.
My understanding of the research (from Nielsen) is that the definition of a “Blog” includes sites that feature blogging style capabilities like MySpace and LiveJournal as well as all the more traditional blogging sites (Blogger, WordPress, TypePad).
Some interesting additional numbers of Social Media adoption can be found here:
http://blog.nielsen.com/nielse....._mar09.pdf
Exciting times 🙂
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