Afterpay publishes Australian shopping behaviour report
Afterpay has released a report detailing Australia’s shopping behaviours in 2024.
The announcement:
Australia’s leading BNPL provider, Afterpay has dropped its first-ever Afterpaid 2024, a comprehensive dive into the shopping behaviours that shaped Australia this year.
Using anonymised data from 29 million Afterpay transactions, Afterpaid 2024 provides an unparalleled look into what Aussies loved, prioritised and splurged on in 2024. Think of it as the retail equivalent of Arnott’s Unwrapped, Spotify Unwrapped or Tinder’s Year in Swipe—except instead of biscuits, playlists or dating bios, it’s all about what made it into our shopping carts.
Afterpaid 2024 offers a snapshot into consumer behaviour and uncovers how Aussies are prioritising experiences, embracing comfort, and indulging in everyday luxuries.
Here are some of the standout trends from the report:
- Experiences Take Center Stage: The Gold Coast continues to be the epicentre of travel experiences, with Warner Bros. Movie World tickets attracting the most Afterpay customers.
- Comfort is Cool: Fashion trends leaned casual yet chic—Adidas Sambas saw a 231% sales surge, while kitten heels jumped 164%.
- Tech-Focused Living: Electric scooter sales climbed 35%, gaming chairs 34%, and smartwatches 23%, reflecting a move toward modern convenience.
- Beauty in the Spotlight: A set of press-on nails sold every 2.8 minutes, with demand peaking on August 14, showcasing a booming self-care trend.
The report mirrors the cultural zeitgeist, highlighting how Australians are redefining their spending habits across categories like tech, beauty & fashion, sports & outdoors, homewares, pets and toys— as we step into 2025.
Source: Thrive PR
