Afterpay shifts media account from Vizeum to AKQA without a pitch
Buy-now-pay-later company, Afterpay, has moved its media account from Dentsu Aegis Network’s Vizeum to WPP creative agency AKQA without a pitch, Mumbrella can reveal.
The account is worth $500,000, Mumbrella understands, and will span both digital and offline activity.
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While Vizeum and Afterpay would not comment on the appointment – although Afterpay confirmed a shift to WPP – AKQA said: “AKQA confirms it has been appointed by Afterpay to manage its media account, including both digital and offline activity.
“To resource the Afterpay account, AKQA may utilise the WPP AUNZ model of seconding talent and resources from across the Group if required.”
In August, Vizeum was rolled into Dentsu stablemate iProspect, involving the departure of chief executive Ashley Earnshaw. Dentsu CEO Angela Tangas said the merger’s purpose was to “fast-track the evolution of our business”.
Earlier this year, Afterpay appointed former Airbnb executive, Geoff Seeley, as its inaugural global chief marketing officer.
Afterpay is available in Australia, New Zealand, and the US, and is known as Clearpay in the UK. The fintech company’s service is offered by more than 42,500 retailers internationally, and has more than 6.6m active customers.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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