Agencies don’t understand blogs

Tim Burrowes

September 25, 2009 11:18

“I have a little bee in my bonnet with Australia and our very slow uptake and understanding of the importance and power of online blogging platforms. Us bloggers are feeling very unloved here because our marketers and advertisers just don’t ‘get’ us”

Fashion blogger Sassi Sam

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

bloggers Tongue

3 COMMENTS

sven 25 Sep 09

maybe they dont get you because you’re not good communicators. For example, you’ve got my attention by having an whinge but have failed to tell me why i should value you. Instead, i was galled by a pretentious video by some egomaniac called Jonathan Pease

User ID not verified.

Duncan Riley 25 Sep 09

While the truth is somewhere in between (Australian PR hacks are getting better, but are behind their peers in the US), I don’t think a blogger with an Alexa rank of 4,322,675 should be concerned about PR folk not paying attention.

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John Allsopp 26 Sep 09

Certainly in the tech world, early adopters are definitely moving on from blogging. Long time bloggers are often way down in their number of posts, comments on many blogs have dropped precipitously, and those who have been well known bloggers are often frequent twitterers. This may not yet be happening in “mainstream” blogs, but it wouldn’t be a bad bet to suggest it will.

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