Agency ditches PR from its name to represent push beyond traditional public relations
The new Magnum & Co logo
Consumer agency Magnum PR is to rebrand as Magnum & Co to recognise that the solution it offers to clients’ problems is no longer automatically PR.
The agency – whose key clients include Red Bull and Colgate-Palmolive – is making the change because of the growth of clients for its social, digital, experiential and content marketing services.
“We’ve stopped treating PR as the only way to communicate our clients stories,” agency cofounder Michelle Hampton told Mumbrella. “The way that we work is we tell our clients’ stories in the most creative way and my theory is we shouldn’t just stop at PR.”
Well that’s going to make other agencies really want to work with them. Pr agencies really need to already be playing upstream (ogb) to pull this off.
A weird move to publicise this.
Sad to see founders using the word ‘I’ and not ‘we’ in statements.
From the mouth the mighty one.
“PR companies… who tell you they are taking on the advertising agencies on their own are living in la la land…”
http://www.prweek.com/article/.....cies-alone
A big congrats to Michelle and the team. Great people doing great things.
Big congrats to Michelle and the Magnum & Co Team and all the best to Steph (aka social media weapon).