Agency M picks up new business
WPP’s digital company Agency M has won the accounts of Bankwest, MYOB and DMM Securities.
The announcement:
Agency M, GroupM’s digital marketing agency, has added three large financial clients to its portfolio with the recent wins of Bankwest’s SEO account, MYOB’s SEM business and SEM for foreign exchange trading company DMM Securities.
The new client wins follow Agency M’s win last week at the IAB Awards, taking home the Search Marketing – Paid Search gong for its Foxtel Call Tracking project.
Agency M previously handled SEO for Bankwest’s Business division and in a recent pitch has won the SEO for the entire company including the larger Retail division.
DMM Securities, the world’s second largest foreign exchange trading company, is headquartered in Japan and has handed its SEM account to Agency M ahead of its launch in Australia in August. DMM Securities cleared US$1.10 trillion in June, recording its third consecutive month of record growth. Agency M will be DMM FX AU’s launch partner in the Australian market.
Agency M also secured the MYOB SEM account in a competitive pitch. MYOB is Australia’s largest accounting software provider, MYOB helps make business life easier by delivering solutions that simplify accounting, payroll, client management, websites and much more.
Gary Nissim, General Manager of Agency M, said: “These three wins, in addition to our success at the IAB Awards, are a great way to kick off the second half of the year and are testament to our expertise in the finance category. These three brands represent three very different and rewarding challenges, from one that is just launching in Australia through to a well-established market leader.”
All three accounts are effective immediately.
Source: Agency M press release
