Agent 99 celebrates birthday with three client wins
Boutique agency Agent99 Public relations is celebrating its seventh birthday with three client wins including MyHouse, Rachel Bentick of Inlighten Photography and Dr Jason Fox.
The announcement:
Just when you thought the party season has wound down, think again. Boutique agency Agent99 Public Relations is celebrating its seventh birthday this month with three impressive client wins.
Agent99 will kick the year off with a new project for Australian home wares brand MyHouse. The client re-signed with the agency after a highly successful Spring/Summer PR campaign last year. Agent99 will launch the brand’s Autumn/Winter collection and will also outreach to a blogger audience in the lifestyle space over the coming months.
Agent99 is also set to launch a profiling campaign for up and coming wedding guru Rachael Bentick of Inlighten Photography. The bridal coach has been involved in thousands of weddings over the last decade. The agency will deliver media relations initiatives to cement the Inlighten brand and position Rachael as Australia’s leading wedding industry expert.
In choosing the Agency following a competitive pitch, Rachael Bentick, Director of Inlighten Photography said, “Ultimately, I decided to go with my gut instinct when choosing a PR agency. From the first meeting, I felt the team had really taken the time to grasp an understanding of what Inlighten Photography is all about. I really wanted to work with an agency who would value us as a client, and who I felt we connected with. I definitely got that feeling from Agent 99.”
Within the Agency’s B2B division, the team will launch a new book entitled ‘The Game Changer’ for Dr. Jason Fox, a trusted authority on workplace motivation.
A former Grey Worldwide and Markson Sparks! Executive Sharon Zeev Poole, who founded the Agency says, “It has certainly been a whirlwind since taking the leap of faith and launching Agent99 PR seven years ago, but we have grown from strength to strength each year. I think 2014 will be a huge year for us.”
Over the last seven years Agent99 PR has worked with an incredible list of global and Australian brands, such as: MTV, evian, Hillier’s delectable chocolates, TENA, Child Wise and Hunter Valley Wine & Tourism Association. Agent99 is an agency built on strong strategic and creative credentials, routinely implementing bold brand campaigns that capture national attention in unexpected ways.
Source: Agent99 Public Relations media release
