Agent99 PR wins three clients
Sydney PR agency Agent99 has picked up a trio of new clients – winery Bimbadgen, Spring, 30 Days of Feel Good Fitness and ‘new age’ digital brand strategy agency New Republique.
The announcement:
Boutique Surry Hills agency Agent99 Public Relations is proud to announce the addition of three new clients to their roster, further fuelling the strong growth the agency has experienced since the commencement of 2011.
Expanding the organisation’s food and wine division, Bimbadgen (www.bimbadgen.com.au), one of Hunter Valley’s premium wineries, has appointed Agent99 to execute its consumer lifestyle PR plan. Following a three way pitch, Agent99’s strategy was selected to showcase Bimbadgen’s offerings that include the award-winning Esca Bimbadgen Restaurant, Cafe, expansive Cellar Door and modern tasting rooms, outdoor amphitheatre which hosts ‘A day on the Green’ and other leading concerts in the region, and accommodation, all in the one stunning location.
Rebecca Poynter, General Manager, Bimbadgen said, “Agent99 PR returned our brief with a fresh, innovative pitch which we felt confident was designed to deliver our desired PR outcomes.”
The Agents will be putting on their running shoes to roll out a PR campaign for Spring, 30 Days of Feel Good Fitness (www.30daysfitness.com.au). In its second year, Spring will see Australians getting active for 30 minutes per day through 30 days in September to fight the battle against depression and anxiety. The widespread disorders affect 1 in 5 Australians each year and the initiative will aim to raise $500,000 for research into these areas by the Black Dog Institute.
Developing Agent99’s corporate PR capabilities further, New Republique (www.newrepublique.com) the ‘new age’ digital brand strategy agency, has selected the organisation to execute its PR program. New Republique, which launched less than 10 months ago, has secured an impressive list of clients including Coca Cola, Zurich, NAB, Tourism SA, City of Sydney and University of Western Sydney to name a few. The agency encourages their clients to embrace anxiety about the digital age, and courageously connect with consumers in a way that really speaks to them. As the ‘new generation storytellers’ for the digital age, New Republique works with organisations to create contagious brand experiences for their audience; connecting the physical and digital brand spaces like never before.
Nima Yassini, ‘El Presidente’ of New Republique commented, “I’m excited to be working with Agent99. It’s been a long search for a strategic PR agency that is able to understand a strategic platform rather than focusing on tactical execution.”
Founder and Director of Agent99 Public Relations, Sharon Zeev Poole says, “This is a really exciting time for our agency as we venture into some unchartered areas and work with a remarkably diverse set of clients. To date, 2011 has been a great year for Agent99.”
