AHM launches tagline ‘You’re Good’ after shifting creative to The Monkeys

AHM has launched new brand platform ‘You’re Good’, representing the recent shift in its creative agency from Clemenger BBDO Melbourne to The Monkeys last year.

AHM ran a pitch process for its creative account in mid-2020. Clemenger BBDO Melbourne worked with the health insurer for three years and was responsible for the introduction of the brand platform ‘The Simple Bit’ in 2018.

The new campaign continues the simplistic black and white animations which first appeared with the launch of ‘The Simple Bit’, however the story of each character in the new campaign leads to the message of ‘With AHM, you’re good’.