F.Y.I.

AI marketing workshop to take place in late February

February 3, 2025 12:14

Kachina Dimmock – an AI marketer – is hosting a two-day workshop to help for-purpose organisations, social enterprises and NFPs better leverage AI for their marketing strategies.

The announcement:

Integrating AI ethically and effectively into a marketing strategy, and identifying where human skills best complement AI, are significant challenges facing Australian Not for Profit and for purpose marketers and leaders. These will be addressed in an upcoming two day workshop from award-winning AI marketer Kachina Dimmock that will help participants empower their teams, amplify their marketing impact and future-proof their strategy in this rapidly evolving landscape.

Tickets for Beyond the Buzz: Future-Proofing Marketing for NFPs, Social Enterprises, and For-Purpose Organisations are available now for the live in-person event running on the 27th and 28th of February in Sydney.

Tailored specifically for the sector, the workshop will give attendees practical strategies to harness the latest AI tools while working with limited resources. It comes at a crucial time when the sector is grappling with the rapid advancement of AI in marketing, and the ultimate need to maintain authentic and human connections with their communities.

“NFP organisations and those in the for purpose space face unique challenges in balancing resource constraints with the need to maximise impact,” says Kachina Dimmock, founder of Collective Catalysts, Australia’s first AI marketing agency. “Add to that the pressure to maintain a creative and strategic edge in a fast-changing marketing landscape, and importantly not to sound like everyone else using AI, and its very easy to get overwhelmed.

“Workshop participants will learn how to design AI-powered marketing strategies that will keep them ahead of the curve for the next 3-5 years and create actionable solutions that amplify their impact, minus the overwhelm,” she adds.

Unlike conventional AI training, this immersive workshop will use a real-life case study. Participants will tackle real-world problems faced by workshop partner organisation, Good360’s marketing team, covering eCommerce, brand management, design, reporting, and customer relationship management, while also addressing the unique needs of Good360’s stakeholders – donor organisations, partners, charities, and customers.

Together, attendees will develop solutions to streamline workflows and amplify the marketing team’s efficiency as well as strengthening relationships with stakeholders and maximising the positive impact for the communities they serve.

The workshop is designed for marketing managers, directors, and strategists in the NFP, Social Enterprise and For Purpose sector as well as program leaders tasked with improving audience engagement and decision makers looking to achieve greater results with limited budgets.

Participants will walk away with a personalised AI roadmap, practical tools and frameworks, a strategy for maximising human strengths, enhanced confidence and clarity, and a competitive edge.

Event Details:

Dates: February 27-28, 2024
Location: Day 1 at Phive, Parramatta; Day 2 at Good360 Warehouse, Smithfield
Time: 10am – 4pm both days
Early Bird Price: $799 (including GST)
Regular Price: $1,500 (including GST)

Participants will receive pre-workshop training materials, two full days of hands-on learning, and access to an exclusive post-workshop session. The program concludes with a networking celebration where attendees can share insights and build lasting connections within the NFP sector.

Tickets available at Humantix – https://events.humanitix.com/beyond-the-buzz-future-proofing-your-marketing-skills-with-ai-tguemfcm