AICD appoints Havas Media after a four-way agency pitch

Zanda Wilson

February 4, 2021 8:56

The Australian Institute of Company Directors (AICD) has appointed a new media agency partner, naming Havas Media as the winner of its account following a four-way agency pitch.

Havas will now lead media strategy and planning for the AICD brand and performance campaigns.

The AICD took media buying in-house after mutually parting ways with its former media agency partner, IPG-owned, Initiative, midway through 2020.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

AICD Australian Institute of Company Directors Derek Craig Havas Havas Media Virginia Hyland

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AICD appoints Havas Media after a four-way agency pitch

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