Aimco launches Good Mate mental health training with Allknd

The Australian Influencer Marketing Council (Aimco) has officially hosted its first Good Mate mental health training event in partnership with Allknd.

The announcement:

…[T]he Australian Influencer Marketing Council (AiMCO), … held its inaugural Good Mate mental health training event last week for its members, as part of its recently announced partnership with mental health charity, ALLKND.

Held at the WPP Offices in Barangaroo for AiMCO members, the 90-minute peer-to-peer training session was designed to equip participants with practical skills to support their peers facing mental health challenges.

Attendees were introduced to the MATE Action Plan—a structured approach to aid in offering effective support, such as learning how to recognise and respond to crises like panic attacks, self-harm, and suicidal thoughts, as well as gaining essential first-aid strategies.

The session also explored the importance of understanding mental health issues through a culturally sensitive lens and clarified the limits of peer support, reinforcing the need to guide others toward professional help when appropriate while also putting an emphasis on self-care and prioritising their own well-being.

The event, hosted by ALLKND founder Milly Rose Bannister, is the first session to be held as part of ALLKND and AiMCO’s year-long partnership, as AiMCO commits to providing critical mental health training for its creator community.

AiMCO Managing Director, Patrick Whitnall said: “Last week’s event kicked us off to support ALLKND’s mission to get at least one young person in every Australian workplace, sports team, household and group chat certified as a ‘Good Mate’. It was fantastic to see our members come together to learn more about how we foster compassion and resilience within the rapidly growing and evolving Australian influencer marketing community.”

Source: Third Avenue Consulting

Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.

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topics AIMCO ALLKND Australian Influencer Marketing Council Milly Rose Bannister Patrick Whitnall WPP

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