‘Ain’t nobody got time for that’ suggests SPC campaign to promote its fruit cups

Miranda Ward

July 8, 2015 3:39

SPC is using the autotune song version of viral YouTube video ‘Ain’t nobody got time for that’ in its newest campaign pushing its fruit cups.

The new campaign, which positions the product as “the best way to fruit”, uses the autotune version of the ‘Ain’t Nobody Got Time For That’ interview layered against images of people struggling to cut fruit.

https://www.youtube.com/watch?v=h5SkVB1oHDc

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Leo Burnett Melbourne SPC

5 COMMENTS

Antoine Dodson 8 Jul 15

Brilliant strategy with the music. Looking forward to future extensions…

User ID not verified.

Clare Werbeloff 8 Jul 15

Chk chk boom!

User ID not verified.

Motionlab 9 Jul 15

I like it. Nice one Leo.

User ID not verified.

Scour the Internet 9 Jul 15

No wonder the ad industry is in such bad shape when all creatives can do nowadays is copy from YouTube – why pay an agency when you can just rip stuff off??

User ID not verified.

Glenn 10 Jul 15

I wonder if the poor black woman that that song is used to laugh at is getting any of the money from that deal.

User ID not verified.