Air Asia amps up Aussie presence landing Guy Sebastian as new ambassador
Budget airline Air Asia has recruited musician Guy Sebastian as its ambassador as the brand taps into the singer’s Malaysian roots to build its awareness in Australia.
The move to lift its profile in Australia through the recruitment of Sebastian is another step in making the airline more attractive to locals and comes after Air Asia also moved to attract Australian air crews to its staff.
Air Asia X Group CEO Datuk Kamarudin Meranun, said the airline wanted to be seen as a supporter of Australian artists and that Sebastian’s Malaysian heritage, having been born there before moving to Australia, presented a unique opportunity.
“It’s great to be back in Australia promoting artists again,” Meranun said.
“Guy is such a huge talent and we are thrilled to have him on board. Music and entertainment are a natural fit for Air Asia and he joins other entertainers and celebrities to promote our award-winning service.”
Sebastian said the partnership was a chance to celebrate his roots and the entrepreneurial spirit of founder Tony Fernandes.
“As a Malaysian-born Australian, who travels a great deal for my music, there are many aspects of Air Asia that I admire,” Sebastian said.
“I love the story of how Tony Fernandes (who my Dad often gets mistaken for!) started the company and grew it to where it is today, but most of all I love the heart behind it.”
The announcement of Sebastian as the face of the airline comes as it faces ongoing monitoring of its safety record in Australia and overseas.
Most recently an investigation into a flap failure on an Air Asia X flight into south east Queensland on October 8 was launched.
The Civil Aviation Safety Authority has been conducting additional checks on the airline to ensure it is meeting safety requirements.
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Air Asia
Air Asia X
Datuk Kamarudin Meranun
Guy Sebastian
Marketing
Tony Fernandes
