Airbnb asks ‘Is Mankind?’ in new campaign urging users to share Airbnb experiences
Airbnb is rolling out a new brand campaign exploring the idea of kindness, which the company says is the foundation of its entire community.
Created by TBWA/Chiat/Day, the campaign follows a toddler slowly but steady tramping down a hall towards a door while the narration poses questions to the audience such as ‘is man kind?’ and ‘are we good?’ while urging the audience to “go see”.
https://www.youtube.com/watch?v=2xegsh1CmPU
brilliant ad!
This is nothing like the work that they do for Apple. Totally different. Really.