Airbnb roll out global campaign locally as it aims to build local customer base
Accommodation rental site Airbnb has rolled out its global campaign in Australia in an effort to build its Australian customer base following the appointment of Sam McDonagh as the company’s first Australia and New Zealand country manager in August.
The minute long video aims to convey the idea of how travelling makes the world feel smaller by visually taking the viewer on a train ride through real-life miniature recreation of locations all over the world which are bookable via the Airbnb site.
Airbnb’s global lead creative agency is TBWA\Chiat\Day Los Angeles, with TBWA\Singapore handling its creative in the Asia-Pacific region.
The campaign follows on from the brand partnering with Ikea to offer customers the chance to stay overnight in the Ikea Tempe store in Sydney’s inner west.
Credits:
- nhouse Lead Airbnb – Matthias Schuecking, Head of Marketing APAC
- Agency – TBWA\Singapore
- Creative Director – Gary Steel
- Art Director – Nuno Teixeira
- Copywriter – James Holmes
- Production – Six Toes TV Singapore
- Executive Producer – Haydn Evans
- Production House – Cirkus Film
- Director – Christian Greet
- Producer – Marko Klijn
- Location – Auckland, New Zealand
- Media agency – PHD
- Video seeding – Unruly
- Production Period – 9 weeks from September to November 2014
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I used Airbnb for my entire European holiday and saved hundreds of dollars in the process. It is such a great concept that encourages interaction with locals and local communities. If I had a home with a spare room I would certainly sign up myself!
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Wonderful animation, but this would be much better without a voiceover or yellow music.
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This looks like a product/instruction video for airbnb. Is really the most interesting thing to say about them?
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According to the making of, it’s an instructional video for people who don’t know Airbnb
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