AJF looks to the Mad Men era for Daily Juice ad

AJF Partnership has channelled Don Draper to created a retro-look ad for National Foods’ Daily Juice.

The ad was produced by The Sweet Shop.

AJF creative director Adam Francis said: “We loved the idea of a vintage ‘factory world’ inhabited by a charming spokesman with an ‘old style’ over-the-top selling technique. He just seemed so perfect for the period. We wanted this world to be somewhere between Willy Wonker and Mad Men.”

The location of the ad was the original Auckland Rail Station.


  • Title: Taste The Taste
  • Client: National Foods Limited
  • Product: Daily Juice
  • Agency + City: AJF Partnership – Melbourne
  • Creative Director: Adam Francis
  • Copywriter: Glenn Dalton
  • Art Director: Andy Jones
  • Agency Producer: Simon Thomas / Jon Mahney
  • Production Company: The Sweet Shop
  • Director: Peter Martin
  • Producer: Andy Mauger
  • DOP: Ian McCarroll
  • Production Designer: Neville Stevenson
  • Editor & Company: Adam Parker – Chrome
  • Post Production & City: Toybox – Pete Richie / Nigel Mortimer
  • Music and Music Publisher (Composer or Original soundtrack): Mader Schollhammer

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