AJF Partnership scoops top Effie award as Clems Melbourne grabs three Golds

The AJF Partnership was the big winner at last night’s Effie Awards, picking up a Gold, Silver and Two Bronzes, as well as the Grand Effie, to be named Effective Agency of the Year.

There were seven Golds handed out at the awards last night in Sydney, with three for Clemenger BBDO Melbourne, and one apiece for 303Lowe for Challenger, Host for The Coca-Cola Company, and Whybin\TBWA\DAN Sydney for RaboDirect.

AJF was handed the Grand Effie for its work for the Australian National Preventative Health Agency, which demonstrated the suffering smokers go through over a lifetime and led to around 180,000 people quitting.

Clems Melbourne’s trio of awards came on the day it was announced its CEO Peter Biggs was retiring, all work for Bonds BOOBS.