AJF Partnership Sydney retains financial services company Perpetual after pitch

Perpetual Loyal AJFAJF Partnership Sydney has successfully retained financial services company Perpetual following a pitch, Mumbrella can reveal.

The company has re-appointed AJF for a further three years with the agency’s remit covering brand strategy and through the-line marketing and communications at a corporate and business unit level.

Perpetual general manager of marketing and communications Kylie Smith said: “We were pleased to extend our partnership with AJF.

“They have a clear understanding of Perpetual’s clients, brand and business objectives, and a clear vision for how we can leverage our brand as we move forward with our growth agenda over the coming years.”

For AJF the win follows on from the agency picking up the Goodman Fielder Baking account in February.

AJF Partnership Sydney founder Digby Richards said: “Perpetual was one of our first clients when we started 4 years ago, and we’re thrilled to see that trust being extended for another 3 years and hopefully beyond.

The agency’s other clients include Officeworks, Target, Lindt Chocolates, Liquorland, Donut King and Crust Pizza.



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