AJF Partnership Sydney retains financial services company Perpetual after pitch

AJF Partnership Sydney has successfully retained financial services company Perpetual following a pitch, Mumbrella can reveal.

The company has re-appointed AJF for a further three years with the agency’s remit covering brand strategy and through the-line marketing and communications at a corporate and business unit level.

Perpetual general manager of marketing and communications Kylie Smith said: “We were pleased to extend our partnership with AJF.

“They have a clear understanding of Perpetual’s clients, brand and business objectives, and a clear vision for how we can leverage our brand as we move forward with our growth agenda over the coming years.”