AJF Partnership wins IG Group

Melbourne-based indie AJF Partnership will be the first Australian agency to produce advertising for IG Group, a financial trading firm.

The agency won the account – which was formerly led out of London – after a competitive pitch.  

Meagan Wilson, marketing manager for IG said: “We are delighted to partner with AJF Partnership. They demonstrated a great understanding of our business that was evident in their presentations and we look forward to working with a team with their creative ability.”

IG is a provider of CFDs, or contract for difference, a contract between buyer and seller in financial trading.