AJF Partnership wins IG Group
Melbourne-based indie AJF Partnership will be the first Australian agency to produce advertising for IG Group, a financial trading firm.
The agency won the account – which was formerly led out of London – after a competitive pitch.
Meagan Wilson, marketing manager for IG said: “We are delighted to partner with AJF Partnership. They demonstrated a great understanding of our business that was evident in their presentations and we look forward to working with a team with their creative ability.”
IG is a provider of CFDs, or contract for difference, a contract between buyer and seller in financial trading.
Meanwhile AJF is still awaiting a decision from Holden on the carmaker’s advertising review, along with fellow incumbents McCann and The Bridge.
