Akcelo expands to Melbourne, appoints managing partner
Brand experience company Akcelo has appointed Jon Kenyon as managing partner to lead its Melbourne office following growth in local and national client demand.
Kenyon is an experienced agency leader who joins from VMLY&R Melbourne where he was managing partner at the WPP-owned business. He’s also worked at Fox Sports, Isobar and Big Red.
Jon Kenyon, managing partner (left) Aden Hepburn, CEO, Akcelo (right)
Aden Hepburn, CEO at Akcelo said: “Expanding Akcelo nationally has always been in the plan and we’re thrilled to offer further borderless capability to our client partners as we grow. Jon brings strong leadership and inspirational business thinking to Akcelo and builds deep, effective relationships with clients and has an eye for brilliant work.
“With so many leading Australian businesses in Melbourne looking to deliver more holistic brand experiences for their customers, we’re excited Jon is taking the reins to spearhead our offering as we continue to build a world-class team focused on creating work that really shifts the needle.”
Kenyon added: “Akcelo is delivering transformative brand experiences across the entire customer journey that is truly market-leading. I am super thrilled to be leading this office and join a rapidly growing and talented team of more than 80 Akcelerators as we continue to push the boundaries for our partners.”
Based in Cremorne, Akcelo Melbourne has won multiple clients and made a string of hires with further appointments and announcements to be made over the coming months as it continues to build out its full-service offering in Melbourne.
Akcelo, which launched in 2020 was recently named Emerging Agency of the Year at the Mumbrella Awards.
The appointment of Kenyon and expansion to Melbourne comes after Akcelo launched in North America earlier in the year with an office in Vancouver, Canada, headed by Jason Carnew. That office launched its first work for the Tribeca Festival in June.
Hepburn launched Akcelo with two members of his former agency leadership team, Miles Scott and Dave Di Veroli, last year.
Akcelo also recently partnered with Miami Ad School to launch a brand experience bootcamp.
