AKQA appoints Alex Houghton as strategy director, Tim Baggott as associate creative director

AKQA Sydney has hired Soap Creative’s strategy director, Alex Houghton, as strategy director with Tim Baggott being appointed as associate creative director, the company has announced.

Baggott, who joins AKQA Sydney from the company’s London office, will take a newly created role for the agency while Houghton is set to replace ​Saul Flores as strategy director.

Houghton joins AKQA from Soap Creative