Alcoholics Anonymous ads clean up in second round of Sirens
A campaign for Alcoholics Anonymous has made a clean sweep of round two of the radio Sirens.
The single ad “Mummy”, created by Gatecrasher Advertising in Perth, won the overall, single and craft categories. It was one of four ads in the campaign which took out the campaign category overall.
The ads’ writer Des Hameister said the spots empathise with the fact that alcoholics don’t just hurt themselves.
Highly commended –
Single:
“Co-worker” – Alcoholics Anonymous – Gatecrasher Advertising
“Coopers Legend of Light – Glen Richards” – Coopers Premium Light – kwp! Advertising
“Lose your licence and your screwed – Booty Call” – Motor Accident Commission of South Australia – Clemenger BBDO Adelaide
Campaign:
“You’re not listening” – Office of Road Safety Perth – 303 Group Perth
“Boring, Clive, Eric & Life” – CD Dodd – Brainestorm
Craft:
“Jen” – Alcoholics Anonymous – Brainestorm
“ECU Mix 2” – Edith Cowen University – 303 Group Perth
“Glen Richards” – Coopers Premium Light – Eardrum and Plush
