Aldi has added a slew of new ads to its Christmas campaign featuring a family of overbearing, sweater-wearing, grinning Americans.
The supermarket launched the campaign two weeks ago through BMF with an ad showing the family arriving on the doorstep of an unsuspecting Australian home.
A series of six 15-second ads extends the campaign, with a focus on a range of products including prawns, ham, turkey and Christmas lights.
The campaign has been anchored with this ad which features the family arriving in Australia.
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Credits:
- Executive Creative Director: Cam Blackley
- Creative Director: Alex Derwin
- Creative Team: Hans Christian Berents, Gooch Richards, Rosita Rawnsley-Mason
- Designer: Matthew Hughes
- Executive Planning Director: Christina Aventi
- Head of Planning: Hugh Munro
- Managing Director: Stephen McArdle
- Group Account Director: Toby Hussey
- Senior Account Directors: Aisling Colley
- Account Executive: Kellie Box
- Agency Producer: Jenny Lee-Archer
- Production Company: Finch
- Director: Nick Ball
- Producer: Camilla Mazzaferro
- MD/EP: Corey Esse
- Production Designer: Neville Stevenson
- Production Manager: Amanda Yu
- Post Production and VFX: Drew Downes at The Refinery
- Editor: Jack Hutchings at The Butchery
- Music and Sound Production: Rumble Studios
- Sound design: Rumble Studios
- DoP: Lachlan Milne