Aldi builds on its enthusiastic Americans campaign for Christmas

Aldi has added a slew of new ads to its Christmas campaign featuring a family of overbearing, sweater-wearing, grinning Americans.

The supermarket launched the campaign two weeks ago through BMF with an ad showing the family arriving on the doorstep of an unsuspecting Australian home.

A series of six 15-second ads extends the campaign, with a focus on a range of products including prawns, ham, turkey and Christmas lights.

The campaign has been anchored with this ad which features the family arriving in Australia.


  • Executive Creative Director: Cam Blackley
  • Creative Director: Alex Derwin
  • Creative Team: Hans Christian Berents, Gooch Richards, Rosita Rawnsley-Mason
  • Designer: Matthew Hughes
  • Executive Planning Director: Christina Aventi
  • Head of Planning: Hugh Munro
  • Managing Director: Stephen McArdle
  • Group Account Director: Toby Hussey
  • Senior Account Directors: Aisling Colley
  • Account Executive: Kellie Box
  • Agency Producer: Jenny Lee-Archer
  • Production Company: Finch
  • Director: Nick Ball
  • Producer: Camilla Mazzaferro
  • MD/EP: Corey Esse
  • Production Designer: Neville Stevenson
  • Production Manager: Amanda Yu
  • Post Production and VFX: Drew Downes at The Refinery
  • Editor: Jack Hutchings at The Butchery
  • Music and Sound Production: Rumble Studios
  • Sound design: Rumble Studios
  • DoP: Lachlan Milne

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