Aldi introduces ‘Supermarket Whistleblowers’ in new campaign via BMF

Aldi Australia continues to lean into its challenger supermarket brand status with a new campaign introducing the ‘Supermarket Whistleblowers’.

The latest campaign, created with BMF, highlights the idea that every Aussie can save money by shopping at ALDI – even those that should have their supermarket loyalties elsewhere.

The campaign’s hero TVC centres around anonymous interviews with employees of competitor supermarkets, who reveal the different ways that they hide their Aldi shopping habits.