Aldi parties to ‘Sandstorm’ in 2021 Christmas ad via BMF
Aldi has released its 2021 Christmas campaign via BMF, titled ‘You can’t overcook Christmas’.
The campaign heavily features house music, specifically Darude’s ‘Sandstorm’.
The 60-second spot begins with people standing around their kitchens and houses, before the beat drops and people begin to dance, reminiscent of clubbing scenes. The spot ends with the line “You can’t overcook Christmas. Aldi. Good different” as a woman ascends in the air from the Christmas meal table.
Last year’s Christmas campaign, which was also created by BMF, featured swimming Santas.
Aldi’s director of marketing Mark Richardson said: “After yet another lengthy period of disruption to ‘normal’ life, Aussies are getting back out into the real world with gusto. Shoppers are on the lookout for unique products or great deals that can act as an antidote to the dull ‘sameness’ of lockdowns and restrictions. In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling: this year is the year to go a bit bigger.
“To do this, we’ve created an emotive and upbeat Christmas campaign that is centred on the joy of letting loose. We hope that the ‘You Can’t Overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year.”
The campaign will be on TV, radio, outdoor, digital, social, catalogue and point-of-sale (POS).
One of the campaign’s OOH assets
BMF also created the ‘Supermarket Whistleblowers’ campaign for Aldi.
Credits:
Agency Credits
Creative Agency: BMF
Creative Team: Alex Derwin, David Fraser, Dantie van der Merwe, Leila Cranswick and
Lisa Down
Design Team: Fiona McLeod and Yoon Park
Planning Team: Christina Aventi, Kinga Papp and Josef Wimberger
Account Service: Stephen McArdle, Paul Coles, Aisling Colley, Bryan Bryant-Steeds, Georgia Moulis and Francesca Di Stefano
TV Production: Jenny Lee-Archer and Esta Lau
Creative Traffic Manager: Chris Burchett
Print Production: Basir Salleh, Julie Sorrell and Lauren Swaab
Finished Artists: Adrian Jobse, Romi Carrera, Amanda Perkin and Lindsey Gregory
PR: Lu Borges and Elliott Holohan
Film
Production Company: FINCH
Director: Benji Weinstein
Producer: Claire Thompson
Executive Producer: Loren Bradley
Cinematographer: Lachlan Milne
Editors: Jack Hutchings and Lily Davis
Music: “Sandstorm” performed by Dave Winnel
Music Supervision: Level Two Music
Sound House: Rumble Studios
Sound Designer: Tone Aston
Sound and Music EP: Michael Gie
Composer: Adam Moses
Brand OOH & POS
Production Company: The Kitchen Creative Group
Photographer: Juli Balla
Producer: Zabrina Wong
Retoucher: Adam Hayes
Retail, Content and Social
Production Company: Bantam Productions
Head of Content Creative: Nico Engelbrecht
Content Producer: Holly Whiteley
Photographer: Gavin Johns
Producer: Debra Maloney
Retouchers: Rhiannon Jansma and Jenni Rohwer
Media: Zenith
Client Partner: Ana Bagevski
Head of Strategy and Planning: Sarah Heitkamp
Strategy and Planning Director: Ryan Varley
Account Director: Rachel Lawton
Digital Director: Adam Cartwright
Scarlett Templeman
Executive Manager – Communications
ALDI Stores (A Limited Partnership)
Corporate Buying AUS
