Aldi rolls out more ‘switch & save’ ads

Aldi has launched a follow-up campaign to its switch & save TV push launched in March that compares the low-cost retailer’s prices to those of its rivals.

The agency behind the campaign was BMF.

Jun Harada, creative director at BMF said: “We have delivered an honest, charming, retail spot, a simple idea that fits nicely into the ALDI philosophy.”


Agency: BMF
Director: Adam Blaiklock
Production Company: Flying Fish
Post Production: Cutting Edge
Media planning & buying: Maxus
Client: ALDI


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