Aldi rolls out more ‘switch & save’ ads
Aldi has launched a follow-up campaign to its switch & save TV push launched in March that compares the low-cost retailer’s prices to those of its rivals.
http://youtu.be/z4JSunfmQVc
The agency behind the campaign was BMF.
Jun Harada, creative director at BMF said: “We have delivered an honest, charming, retail spot, a simple idea that fits nicely into the ALDI philosophy.”
http://youtu.be/e2A_ArDEx7U
Credits:
Agency: BMF
Director: Adam Blaiklock
Production Company: Flying Fish
Post Production: Cutting Edge
Media planning & buying: Maxus
Client: ALDI
Gotta love Aldi
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I like them. They’re fun.
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I think these are better than the UK ALDI ads!
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Hell of a lot better then giant red hands.
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I’d love to shop at Aldi but I am worried that someone I know might see me.
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Nice, simple, elegant and insightful ads.
Now to apply that to the store experience.
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@nickatnights, no need to worry, cause you will be hidden among the many waiting to be served.
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The Coles advertising makes this pretty ordinary campaign look like “Gone With the Wind”.
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The Coles Red Hand makes this very ordinary campaign look like Shakespeare.x
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OOooops!
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Shall I compare thee to some tasty cheese?
Thou art tastier and have more calcium.
And thou costs three farthings less,
Than other supermarket varieties.
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