Aldi uses a pirate, a mime and a woodcutter to promote Aldimobile value packs

Aldimobile is promoting its plans with a new campaign from BMF that highlight Aldimobile prepaid mobile value packs which are designed to fit a users mobile needs from data, texts or more phone calls.

Launched on Sunday, the campaign visualises how the value packs “fit whoever you are” by presenting three extreme potential users of the plans from a pirate to a mime and a woodman who’s never lived with people.

An Aldi spokesperson said: “Ultimately Aldi wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”