Aldi uses a pirate, a mime and a woodcutter to promote Aldimobile value packs
Aldimobile is promoting its plans with a new campaign from BMF that highlight Aldimobile prepaid mobile value packs which are designed to fit a users mobile needs from data, texts or more phone calls.
Launched on Sunday, the campaign visualises how the value packs “fit whoever you are” by presenting three extreme potential users of the plans from a pirate to a mime and a woodman who’s never lived with people.
An Aldi spokesperson said: “Ultimately Aldi wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”
The three 15-second TV spots are supported with catalogues, digital and in-store.
Credits:
- Executive Creative Director: Cam Blackley
- Creative Directors: Alex Booker & Philip Sicklinger
- Copywriter: Mark Carbone & Martin Svane
- Art Director: Felix Holfve
- Managing Partner: Stephen McArdle
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Hayley Basham
- Planning: Sarah Hood
- Agency Producer: Mel Herbert & Katie Harper
- Print Producer: Louis Molines
- Art Buyer: Basir Salleh & Tania Sinovcic
- Director: Jeff Low
- Production Company: Louis & Co
- Production Company: Rabbit Content
- Producer: Lucas Jenner
- Post Production: Method
- Editor: Mark Bennett
- Music & Sound Production: Tone @ Rumble Studios
- DOP: Peter Eastgate
- Photographer: Mat Baker
- Advertising and PR Director: Sam Viney
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Got to say BMFs Aldi work has been consistently great this year. Well done.
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Not funny.Not funny at all.
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Love this stuff…
First class.
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Great stuff again for this brand. When you compare it to the race-to-the-dumbest crap the other two chains are churning out, Aldi deserve every success.
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If only Aldimobile didn’t round data usage up to next megabyte (even if you only use a few kilobytes) it would be very good value for money. (They never quite mention this in their ads). As it is, higher-priced telcos which round up to kb can beat the pants off it.
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