Aldi use vampire to promote sunscreen in new ‘Like Brands. Only Cheaper’ ad

Aldi is continuing with its ‘Like Brands. Only Cheaper’ campaign with a spot featuring a beach-loving vampire promoting its sunscreen product.

Created by BMF, the spot is the 10th in the ‘Like Like’ series which launched last June with an ad featuring a talking bear to sell toilet paper.

It was followed up by an ad featuring a man in a white coat selling laundry powder.

In July the brand followed it up with a spot featuring an injured mouse to promote cheese and in September Aldi promoted bread and olive oil with two ads featuring a woman who has never tried crusts prove the wives tale that eating crusts will give you curly hair and an ad with two men washed up on a beach talk about the product before saying “Now all I need is something to cook”.

  • Managing Partner: Stephen McArdle
  • Executive Creative Director: Cam Blackley
  • Creative Director: Alex Booker & Philip Sicklinger
  • Art Director: Patrick Chambers & Alex Booker
  • Copywriter: Mark Carbone
  • Planning: Christina Aventi
  • Director: Jeff Low
  • Producer: Lucas Jenner
  • Production Company: Rabbit Content
  • Post Production: The Editors/White Chocolate
  • Agency Producer: Mel Herbert
  • Editor: Bernard Garry
  • Music & Sound Production: Rumble Studios
  • DoP: Peter Eastgate
  • Group Account Director: Jonny Bucknall
  • Account Director: Aisling Salmaggi
  • Account Manager: Siena Shuttler & Katie Loverich
  • Client Contact: Sam Viney

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