Aldi use vampire to promote sunscreen in new ‘Like Brands. Only Cheaper’ ad
Aldi is continuing with its ‘Like Brands. Only Cheaper’ campaign with a spot featuring a beach-loving vampire promoting its sunscreen product.
Created by BMF, the spot is the 10th in the ‘Like Like’ series which launched last June with an ad featuring a talking bear to sell toilet paper.
It was followed up by an ad featuring a man in a white coat selling laundry powder.
In July the brand followed it up with a spot featuring an injured mouse to promote cheese and in September Aldi promoted bread and olive oil with two ads featuring a woman who has never tried crusts prove the wives tale that eating crusts will give you curly hair and an ad with two men washed up on a beach talk about the product before saying “Now all I need is something to cook”.
Credits:
- Managing Partner: Stephen McArdle
- Executive Creative Director: Cam Blackley
- Creative Director: Alex Booker & Philip Sicklinger
- Art Director: Patrick Chambers & Alex Booker
- Copywriter: Mark Carbone
- Planning: Christina Aventi
- Director: Jeff Low
- Producer: Lucas Jenner
- Production Company: Rabbit Content
- Post Production: The Editors/White Chocolate
- Agency Producer: Mel Herbert
- Editor: Bernard Garry
- Music & Sound Production: Rumble Studios
- DoP: Peter Eastgate
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Siena Shuttler & Katie Loverich
- Client Contact: Sam Viney
Linkedin
https://www.youtube.com/watch?v=rDE8HvGIt2U
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