Alexa to allow listeners to play commercial radio

The Amazon Alexa will now be able to provide listeners with AM, FM and DAB+ digital radio stations, with the launch of a RadioApp skill.

Announced at this year’s Radio Alive conference, the commercial radio industry has launched the skill, developed by All in Media (AIM), enabling listeners to request their preferred station by frequency, for example ‘Alexa, play Smooth FM’.

Kate Burleigh, country manager, Alexa Skills Australia and New Zealand, said the business was excited to work with the broadcasters

“The RadioApp skill for Alexa is the latest example of how to bring the simplicity and convenience of  voice-technology to listeners,” Burleigh said.

The new Alexa skill will be promoted across commercial radio stations nationally. Each ad features a man called ‘Graeme’ working out how to use the skill.

Joan Warner, CEO of Commercial Radio Australia, echoed Burleigh’s comments.

“Consumers have high expectations of technology, and more than ever, radio is working together as an industry to ensure our local Australian content is easily available on every  platform and device,” Warner said.


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