‘All you can read’ magazine app Readly launches in ANZ with Bauer Media and Next Media onboard
Readly, a Swedish-based magazine subscription app has launched in Australia and New Zealand.
The app offers access to over 5000 magazines, both Australian and international titles, for $14.99 per month.
Maria Hedengren, Readly CEO, said the rise in consumers using smartphones to access content paved the way for the app to expand.
“By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers in Australia. Smartphone usage is increasing, digital content consumption is on the rise and the ‘all-you-can-eat’ subscription model is becoming the new standard,” said Hedengren.
Founded in Sweden, Readly has expanded to the United Kingdom, Denmark, Italy, United States, Germany, Austria and Ireland. Bauer Media and Next Media are the first Australian publishers to sign up to the platform. They join international publishers including Hearst and Condè Nast. Readly says its platform will allow publishers to grow their digital circulation and drive additional revenue.
Readly reports a growing data pool of 25bn data points from which publishers can access first-hand user statistics and benchmark values.
“Ever since our launch in 2013, we have been building an ecosystem around magazine content. One result of that is the data insights we share with publishers, enabling them to optimise their business. We have a collaborative approach and want to support the publishing industry in any way we can,” said Hedengren.
Local titles available on the platform include The Australian Women’s Weekly, Elle Australia, Frankie and National Geographic Kids. Readly is offering ANZ users a discounted rate of $0.99 for their first month.
“We not only aim to reach the avid magazine readers in Australia, but also connect readers from all over our 50 markets with Australian magazine content,” said Hedengren.
The monthly subscription can be paused or cancelled at any time and without any additional cost. The subscription allows access to the service on five different devices, regardless of operating systems, and can be shared at a family level: each user is free to set their own reading preferences, and parents can set parental control functions for their children’s use.
