Allergies drive ordinary people to take a one-way trip to Mars in new Nasonex campaign

Hayfever and cat allergies drive a hairdresser, bus driver and librarian to sign up for a one-way trip to Mars in the latest TV ad promoting Nasonex.

The new spot from Clemenger Health is aimed at showing the lengths ordinary people will go to to escape their allergies on earth, when all they have to do is use Nasonex Allergy.

Bayer Australia marketer Steve Maidment said in a statement: “We were determined to create a campaign outside the category conventions of dramatising pollen, dust and other allergens. We wanted a story about acute suffering and ultimate relief.”

The campaign is designed to show how effective the spray is versus antihistamine tablets, with the tagline ‘Enjoy Earth’, and the campaign

The ‘Enjoy Earth’ TVC campaign is running nationally and is backed by digital and point of sale components.


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