Allergies drive ordinary people to take a one-way trip to Mars in new Nasonex campaign
Hayfever and cat allergies drive a hairdresser, bus driver and librarian to sign up for a one-way trip to Mars in the latest TV ad promoting Nasonex.
https://www.youtube.com/watch?v=-jWwrw-z7xQ
The new spot from Clemenger Health is aimed at showing the lengths ordinary people will go to to escape their allergies on earth, when all they have to do is use Nasonex Allergy.
Bayer Australia marketer Steve Maidment said in a statement: “We were determined to create a campaign outside the category conventions of dramatising pollen, dust and other allergens. We wanted a story about acute suffering and ultimate relief.”
The campaign is designed to show how effective the spray is versus antihistamine tablets, with the tagline ‘Enjoy Earth’, and the campaign
The ‘Enjoy Earth’ TVC campaign is running nationally and is backed by digital and point of sale components.
Nasonex is awesome, I only discovered it last year. Wish I’d known about it years ago. August through to November used to be a living hell, all the Fexo in the world couldn’t help.
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I found Nasonex takes too long to work. I went to the doctor and was prescribed Dymista and its awesome. Changed my life!
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