Allianz shifts media from OMD to MEC

Media agency OMD has lost the Australian media account of insurer Allianz to MEC after eight years.

The brand was consolidated to WPP’s Group M agencies globally in late 2009. In most markets, Mediacom looks after Allianz, although client conflict with NRMA saw sister agency MEC pitch against OMD for the business.

The shift is not likely to lead to redundancies at OMD as the agency has been staffing up following wins including Trend Micro, Weight Watchers, Radio Rentals, Ancestry.com, eHarmony and Huawei.

At the time of posting, MEC boss Peter Vogel could not immediately be reached.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

Linkedin

topics Allianz MEC Media Peter Vogel

Share Tweet Share

Comments: 1

Helpful link 1 Jun 11

http://www.adnews.com.au/news/.....ia-account

User ID not verified.

---