Allure Media partners with women’s lifestyle publisher Kin Community to launch local offering

Women’s lifestyle publisher Kin Community has partnered with Allure Media, publisher of Business Insider Australia, Gizmodo and Lifehacker, to launch its offering in Australia.

Kin Community, founded in 2007, delivers short-form video content, predominantly via social media channels, aimed at inspiring and informing young women with content focused on food, home and DIY categories.The partnership will see Allure Media become Kin Community’s exclusive media representative in Australia and New Zealand.

Allure Media CEO, Jason Scott, said: “This is an exciting partnership for Allure Media.bKin Community Australia will foster and support new relationships with leading lifestyle content creators and bring world ­class brand content and marketing solutions to leading local advertisers.

Scott: “Kin Community Australia will be a powerful new way for advertisers and brands to reach consumers”