Almost half of Australia is watching Nine’s Olympics coverage
Close to half the country has already tuned into Nine’s coverage of the Paris 2024 Olympic Games, with 10.7 million Aussies catching the action so far.
Coverage of Day 1 (up until 2am) saw Nine’s metro broadcast reach 5.4 million people; 2.4 million in regional Australia and 2.3 million people on 9Now.
The free-to-air broadcast of the Opening Ceremony, together with the coverage of Day 1 of competition, secured a National Total TV Reach of 10.477 million across Channel 9, 9Gem and 9Now.
Not surprisingly, the Day 1 Night Session (7pm-9pm) dominated its timeslot, with a national Total TV Reach of 4.583 million, a Total TV National Audience of 1.817 million, and a BVOD audience of 211,000 – most likely the largest televised audience for a Men’s Boomers basketball game in Australian history.
Day 1 Night Session 2 (21:00-22:30) which featured the Kookaburras men’s hockey team defeating Argentina 1-0, secured a National Total TV Reach of 4.007 million, a Total TV National Audience of 1.376 million and a BVOD audience of 191,000.
The live broadcast of the Opening Ceremony was watched by 2.138 million, remarkable given it was on from 3.30am to 7.15am on a Saturday morning, with the reply at 1pm-6pm the highest reaching program of the day. It secured a National Total TV Reach of 4.616 million, a Total TV National Audience of 1.092 million and a BVOD audience of 75,000.
Day 1 Late (22:30-24:00) drew 2.423 million, a Total TV National Audience of 827,000 and a BVOD audience of 118,000, who saw Grace Brown win the Women’s Cycling Individual Time Trial – Australia’s first gold medal of the Paris Olympics.
A total of 309 million minutes of content were streamed on 9Now, making it the BVOD platform’s most watched day of all time.
Nine’s Chief Sales Officer, Michael Stephenson, said: “Day 1 of the Olympic Games has once again proven the power of Total Television and delivered amazing results for our 20 partners, sponsors and package holders.
“The combination of live broadcast, live streaming and on demand channels is the most powerful platform for advertisers to reach audiences at scale. Our cross platform proposition for brands has been an enormous success. 16 days to go. Bring it on.”
Stan also enjoyed its best-ever results, with Stan Sport having “already outperformed its previous highest daily minutes streamed record by a massive 24%” as of this morning, although they are yet to share viewing hours, or anything more granular.
“The Olympic Games hold an important part in the hearts of people living in Australia, and we knew we had a big job ahead of us when we took this on. Our ambition was to create a groundbreaking Olympic viewing experience that showcased the biggest global sporting event and the exceptional athletes, in the best possible way,” Stan CEO Martin Kugeler said.
“The Olympics is about creating many memorable and inspiring moments and it was our mission that people in Australia had the chance to watch these moments when they wanted, wherever they wanted, in the best possible quality.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Disappointed with the Channel 9 coverage. There are way too many ads and I haven’t seen a medal ceremony yet. They do lots of promotions of the well known athletes. I want to know about the athletes in every sport. Give us more info on them.
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Woeful Olympic coverage this year, plagued with technical issues, staff strikes, absent commentary, irrelevant shots of sidelines and unreliable connectivity. Perhaps there are only so many people watching because there is no alternative.
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Another reason is that there are repeats of repeats of repeats on the other FTA channels.
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The much maligned Eddie McGuire is doing a great job interviewing the Olympians. He asks some great questions. I also think the pairing of Ally Langdon with James Bracey is great and they trump Karl and Sara.
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Enjoying the coverage except for the number of a adverts
One suggestion is to have a section of medal ceremonies for aussies as they cut off after the highlights and their is no way to go back and see the presentations.
Tg
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Epic coverage, think we take it for granted to have access to all that content over the last two weeks.
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