Alt/Shift hires Kate Napoli as junior planner

Alt/Shift has hired Kate Napoli as junior planner.

The announcement:

Independent creative communications agency Alt/Shift has appointed Kate Napoli to the role of Junior Planner, bolstering the agency’s strategic and behavioural insight capability.

Napoli is a Masters graduate in Applied Psychology from the University of Melbourne, and recently completed a six-week internship at Alt/Shift.

Managing Director at Alt/Shift, Elly Hewitt, said: “Our philosophy is all about driving attitude and behaviour change, and Kate brings a new level of understanding in this space. Her skills in social psychology and applied research techniques will strengthen the strategic rigour behind all of our communications work.”

Says Napoli, “I’m really excited to join the team at Alt/Shift. Understanding how and why we make decisions and the behavioural insights that drive us is more important than ever for brand communications.”

Napoli joins Alt/Shift’s Think/Create team led by Planning Director Chris Steele and Creative Director Julia Spencer. Alt/Shift’s client list includes Crown Resorts, Virgin Australia and Mazda.

Source: Alt/ Shift media release


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