Always Human signs Hello Sport as client
Sports and entertainment agency Always Human has signed Hello Sport to its talent roster, taking on exclusive commercial representation and strategic growth for the podcast brand.
The announcement:
Always Human, the sports and entertainment marketing agency behind some of Australia’s most recognisable athletes and creators, is proud to announce the signing of Hello Sport to its talent roster. This partnership sees Always Human take the lead on exclusive commercial representation and strategic growth for the beloved podcast brand.
Hosted by Tom Birmingham and Eddy Simpson, Hello Sport has become a cultural force in Australia’s media landscape. What started as two mates riffing on sport has evolved into one of the most listened-to sports podcasts in the country and their fanbase of Punters and Dribblers is known for being fiercely loyal, deeply engaged, and highly responsive.
This signing cements Always Human’s position at the forefront of athlete and creator representation in Australia, expanding its footprint into creator-led digital media.
“Tom and Eddy have built a media brand that cuts through the noise with honesty, humour and relevance,” said Josh White, CEO of Always Human. “They’ve cultivated a community that trusts them, laughs with them, and buys from them. We’re excited to evolve the Hello Sport brand and bring their value proposition to life in ways that stay true to who they are.”
Hello Sport is a culturally impactful and commercially powerful brand. They are known for their offbeat, hilarious, and unmistakably Aussie style which sits at the intersection of sport, entertainment, and digital culture. The podcast has attracted top-tier brand collaborations and a who’s who of high-profile guests across sport and entertainment. This new phase will double down on that momentum.
“We’re stoked to be working with Always Human,” said Tom Birmingham. “Josh and the team get us – they understand what we’ve built and where we want to go. It’s rare to find a crew that speaks your language and knows how to back it up with big ideas. We’re pumped for what’s ahead.”
Hello Sport joins a management roster that includes some of Australia’s most marketable athletes and creators, including three-time Olympic Gold medalist, Jessica Fox, Matilda and next-gen global football icon, Mary Fowler, global cricket superstar, Ellyse Perry, Olympic Pole Vault gold medalist and World Champion, Nina Kennedy, and Ex-Wallaby turned television personality, Nick ‘Honey Badger’ Cummins.
Together, these signings showcase Always Human’s evolving proposition as a full-service agency blending brand storytelling, cultural marketing and talent management together under one roof.
Source: Always Human
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