Amanda Johnston-Pell departs Telstra

Amanda Johnston-Pell – whose career at Telstra soared after she oversaw BWM’s Bigpond “rabbits” ad – will not return to the telco’s marketing team, the company confirmed today.

The announcement follows a shake up of the telco’s marketing team and arrival of creative Mark Collis as director of creativity and innovation.

An internal announcement from chief marketing officer Kate McKenzie said:  

“After eight years of service in a career of significant achievements, Amanda Johnston-Pell has decided not to return to Telstra at the end of her maternity leave in December.

“Amanda was the driving force behind several campaigns that became part of the Australian psyche, such as the internationally recognized and multi-award winning “rabbits” campaign and her significant contribution to the organisation will be remembered by Telstra, and its customers, for many years to come.

“On behalf of the team at Telstra I thank Amanda for her leadership, creativity and passion at Telstra and wish her the best of luck with future endeavours. We will be arranging a farewell function for Amanda and I will be in touch with details once arrangements have been finalised.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.