amaysim adds Orchard to agency roster

Optus owned telecommunications provider amaysim has appointed Enero Group’s digital creative agency Orchard to its agency roster, responsible for shaping its digital communications and connected experiences.

As part of its new remit, Orchard will deliver more personalised and connected web experiences to amaysim’s customers across various digital channels, by initially re-platforming onto Adobe AEM and extending into Salesforce and martech integrations as part of the broader ecosystem.

The appointment comes at a time at growth for the agency, having last month appointed new director of data and insights, Daniel Taylor, following the appointment of  Michael Di Natale to the newly created role of managing partner. Earlier this year, the agency was also selected by Tourism Tasmania as its new digital transformation agency of record.

Eric Alkema, associate marketing director of amaysim said: “We are very excited to be working with such an experienced team at Orchard to enhance our digitial capabilities and deliver more tailored digital experiences to our customers. We can’t wait to get started.”

Michael Di Natale, managing partner of Orchard said: “After only recently joining Orchard, I’m so impressed with the incredible work we’ve done, and continue to do, across the Adobe stack. It’s great to see the word now spreading across the market, to now have the opportunity to help amaysim create genuine connected experiences.”

Martin Stafford, Orchard’s chief technology officer, added: “Partnering with amaysim is a fantastic opportunity to expand our growing Adobe capabilities and experience, with another fantastic brand. This follows past success with the likes of Westpac, as well as ongoing success and continuous evolution with Adobe across current flagship clients Hyundai and Genesis.”


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