Amaysim names 72 and Sunny as creative agency

Telco Amaysim has appointed 72 and Sunny to its creative account, after a competitive pitch.

The appointment is effective immediately, with the agency’s first campaign for the brand set to be launched later this year.

“We’re very excited about our partnership with 72andSunny, the team was very impressive during the pitch process and we’re looking forward to collaborating together to create impactful and exciting work,” said Amaysim’s chief marketing officer, Renee Garner.

72 and Sunny’s Chris Kay added that the Amaysim team are “an incredibly nice, smart and fun group of people”.

“They have huge growth ambition and we’re looking forward to working together to facilitate that over the next chapter,” the chief executive said.

The win follows other recent appointments, including Tooheys Extra Dry in June without a pitch and Golden Circle. The agency also revealed a new brand identity for Infigen Energy after being appointed to the account in November last year and launched assets to support Chubb’s $10m COVID-19 relief fund.


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