Amaysim rolls out new campaign offering customers an ‘escape plan’ from expensive phone bills

Amaysim has a new promotional platform named ‘The Escape Plan’, developed with help from Avenue C, Cocogun, artist Ellen Porteus and animator Will Pietsch.

The announcement:

Australia’s award-winning mobile provider, amaysim, invites Aussies to switch to better value with its latest promotional platform,‘The Escape Plan’. Starting June 18, 2024, this blazing new campaign is set to light up screens, radio and social channels.

Crafted by the creative minds at Cocogun and brought to life by award-winning artist Ellen Porteus and animator Will Pietsch, the campaign is here to remind mobile customers that sky-high bills are a thing of the past. amaysim offers incredible value and unmatched service, is loved by over 1.5 million Aussies, and boasts the lowest Telecommunications Industry Ombudsman (TIO) complaints score of 0.4 in the industry**.

With cost-of-living pressures surmounting, we know more and more Aussies are questioning their hefty mobile bills,” says Peter MacGregor, amaysim’s CMO. “amaysim is the answer. So why stick with your pricey Hellco when you can escape to better value and service with The Escape Plan? We wanted to bring this message to life in a typically cheeky, playful and provocative way and to give new and existing customers even more reasons to escape to amaysim and stay.”

Cocogun managing director, Chiquita King shared the excitement, “With recent telco price hikes being the last straw for many, it’s an absolute pleasure to work with the amaysim team to offer a better option. The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the fiery pits of Hellco!”

“We’re so excited to see The Escape Plan out in the wild. We believe in this platform and the work wholeheartedly, and have pivoted media plans to ensure maximum exposure for amaysim’s hot new message. We’ve always known the power of amaysim, and now more Australians can experience it for themselves when they plan their escape to us.” Elena Giannini, business director at Avenue C added.

amaysim’s Escape Plan Giveaway

To make the Escape Plan even more irresistible, amaysim is giving away $30,000 worth of dream holidays and a thousand other opportunities to win.

Here’s what’s on offer:
1 of 3 $10,000 Holidays: Escape the winter chill and win a dream escape with a $10K Webjet eGift card.
1,000 HOYTS Double Movie Passes: Enjoy a cinematic experience that’s perfect for keeping the kids entertained during the winter school holidays.

So, whether you’re planning a family adventure or just need a break from the daily grind, there’s great value up for grabs with amaysim’s Escape Plan.

*Running from 18 June – 31 July 2024, amaysim’s Escape Plan giveaway is open to Australian residents aged 18 and over with an active amaysim plan. Eligible amaysim customers will be automatically entered into an electronic prize draw. Entrants must maintain an active plan during the promotional period to qualify. For Full T&Cs, visit amaysim.com.au/escape.

Switching to amaysim is simple; visit amaysim.com.au or search for “amaysim mobile plans” to take advantage of these offers and enter the grand prize draws.

**Based on Telecommunications Industry Ombudsman Complaints in Context, expressed as a ratio per 10,000 services provided in total by all participants Jan-Mar 2024.


Client: amaysim
CMO, Marketing & CX – Peter MacGregor
Senior manager, brand and communications – Rachel James
Content manager – Jarod Green
Brand & campaign manager – Sheryl Singh

Creative Agency: Cocogun
Managing director – Chiquita King
Creative partner – Ant Melder
Senior copywriter – Lewis Clarke
Art director – Jimmy Williams
Senior art director – Loz Maneschi
Group business director – Emily Hahn
Group business director – Christine Watts
Designer – Shev Tan

Media Agency: Avenue C
Business director – Elena Giannini
Media director – Gaby Srour
Digital director – Mark Zala

Production Company: Jacky Winter
Illustrator – Ellen Porteus
Animator – Will Pietsch
Senior agent & producer – Ree Shelton

Source: IVY PR


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