Amazon and Netflix strike advertising deal

Amazon Ads and Netflix have partnered to allow brands using Amazon DSP to book ads on the streaming video platform.

The offering will be available in eleven markets, including Australia, and will be integrated into Amazon DSP from the fourth quarter of 2025.

“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals,” said Netflix’s president of advertising, Amy Reinhard.