Amazon Prime and the NBA announce 11-year media rights deal
Amazon Prime Video and the NBA announced an 11-year media rights agreement, beginning with the 2025-26 NBA season.
Prime Video will present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals.
Prime Video also acquires rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal.
This deal covers the Australian market, meaning the NBA will be streaming on Amazon Prime Video from the start of the 2025-2026 season in October 2025.
Mumbrella has contacted Foxtel to see if this deal impacts the local rights deals through ESPN, however given there are 2,460 regular-season NBA games – there’s plenty to go around.
As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.
Prime Video will also exclusively stream 30 WNBA regular-season games each season worldwide, including the Championship Game of the WNBA Commissioner’s Cup presented by Coinbase, exclusive WNBA postseason games, including one first-round series each year, plus seven Semifinal series, and three WNBA Finals over the course of the 11-year deal.
“The digital opportunities with Amazon align perfectly with the global interest in the NBA,” said NBA commissioner Adam Silver. “And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”
“NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years,” said Mike Hopkins, head of Prime Video and Amazon MGM Studios.
“When combined with our original films and shows; partner streaming services; licensed content; and rent or buy titles – our sports offering is a major driver of Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”
“We are proud to be the first exclusive streaming partner for the NBA,” said Jay Marine, global head of sports, Prime Video.
“Bringing Prime members across the globe one of the most exciting and most popular sports in the world. With 66 regular season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action.
“Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience.
“We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip-off in 2025.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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