Amazon Prime catching Netflix as Paramount and Kayo climb quickly
The days of Netflix dominating the Australian streaming landscape are numbered with Amazon’s Prime Video fast approaching, while the likes of Paramount+ and Kayo are also enjoying a surge in subscribers.
According to Telsyte’s FY24 Subscription Entertainment Study, Netflix had 6.2 million subscribers at the end of June, increasing by a modest 2% from a year prior.
Prime Video climbed to 4.8 million subscribers, jumping by 7%, while Disney+ increased at the same pace as Netflix, up 2% to reach 3.1 million users.
Perhaps it has to do with the price?
Netflix is now $25.99 a month (unless you want ads) Prime is only $16.99 – that’s a difference of $311.88 vs $203.88 – if you wanted to cut costs you would get rid of Netflix and take the cheaper Prime option saving yourself around $100 a year – every little but counts!
Interesting Stan has its own Foxtel problem where it has been stuck at “close to 2.5m” subscribers for the last couple of years.