Amazon Prime cutting into Netflix’s Australian dominance
Amazon Prime is gaining Australian subscribers to become a major competition to Netflix in the local market.
This is according to JustWatch, who analysed subscription stacks among 2.3 million Australian users during the fourth quarter of 2024.
Netflix still commands the Australian streaming market, with 26% share, although Amazon gained a percentage point in the three months from the end of September to sit at 22%.
Disney+ has a decent chunk of the audience, too, with 17%, while Binge holds 12% and Paramount+, just 8% of the market.
Interestingly, Netflix reported nearly 19 million new subscribers, internationally, during the same quarter, their largest ever subscription jump for a three-month period.
Netflix now boasts 302 million global subscribers. The company attributed the subscriber bump to the Boxing Day launch of Squid Game season 2, the Jake Paul vs. Mike Tyson fight, which became the most-streamed sporting event ever, and the two Christmas Day NFL games.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Who is surprised?
I turned Netflix back on after 24 months off and it’s grossly expensive vs every other streaming service, charges you extra for 4K that every other streamer offers in the base rates, but none of the content felt new. It was mostly the same old stuff from two years ago.
Will be switched back off at the end of the month.
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Yes but how many of those subscriptions are bundled into a Prime membership?
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Netflix’s Australian content is a weird mix of 10% arthouse, 20% original series and then 70% of some of the dumbest lowest common denominator movies and series out there and now they’re adding pro wrestling to the trash pile.
They’ve kind of become the go to streamer for bogan content.
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