Amazon vice president of global comms Craig Berman moves to chatbot company Live Person

Amazon vice president of global communications, Craig Berman, has departed the digital retail giant for chatbot company, Live Person.

Berman led the public relations for Amazon Entertainment, advised on corporate and crisis communications, and was involved in the launch of its Kindle, Fire, and Alexa products.

Berman has departed Amazon for Live Person

Before joining Amazon in 2004, he was the Senior Vice President of PR group MWW.

At Live Person, Berman will be senior vice president of global communications, leading the company’s internal and external communications strategies.

Berman said: “LivePerson’s vision for conversational commerce is no less than a complete reimagining of how consumers experience their day-to-day interactions with brands.

“I’m thrilled to join LivePerson’s team of experts to tell the stories of how the brands we work with are changing the lives of their customers for the better.”

Robert LoCascio, founder and CEO of Live Person, said in a statement: “Craig Berman ran one of the world’s leading tech communications shops, and now here at LivePerson, he’ll drive our communications strategy as we usher in the era of conversational commerce.”


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